Content marketing generates awareness for your business, inspires consumers to engage with you, converts them into leads and sales, and creates advocates.
Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move consumers along a specific path. Content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and creates advocates.
Take a look at Brandpoint’s Measuring Content Marketing infographic and see how the conversion funnel will work for you.
See on www.brandpoint.com